We believe that

SNACKS DESERVE BETTER

ESTABLISHED 2011

FEMALE FOUNDED

PROUDLY B CORP

The 3pm slump
THAT STARTED IT ALL

In 2011, Cassandra was working in advertising. At 3pm, the slump would hit. The office would raid the corner shop: chocolate bars and crisps that left you sluggish, or “healthy” rice cakes wrapped in pale, joyless packaging shouting the word skinny. Neither felt good. Cassandra set out to change the game: to create snacks with no trade-off - delicious, satisfying and better for you. And not in boring packs, but in vibrant, hand-illustrated bags designed to look good on you, not just the shelf.

The 3pm slump
THAT STARTED IT ALL

In 2011, Cassandra was working in advertising. At 3pm, the slump would hit. The office would raid the corner shop: chocolate bars and crisps that left you sluggish, or “healthy” rice cakes wrapped in pale, joyless packaging shouting the word skinny. Neither felt good. Cassandra set out to change the game: to create snacks with no trade-off - delicious, satisfying and better for you. And not in boring packs, but in vibrant, hand-illustrated bags designed to look good on you, not just the shelf.

The 3pm slump THAT STARTED IT ALL

In 2011, Cassandra was working in advertising. At 3pm, the slump would hit. The office would raid the corner shop: chocolate bars and crisps that left you sluggish, or “healthy” rice cakes wrapped in pale, joyless packaging shouting the word skinny. Neither felt good. Cassandra set out to change the game: to create snacks with no trade-off - delicious, satisfying and better for you. And not in boring packs, but in vibrant, hand-illustrated bags designed to look good on you, not just the shelf.

The 3pm slump THAT STARTED IT ALL

In 2011, Cassandra was working in advertising. At 3pm, the slump would hit. The office would raid the corner shop: chocolate bars and crisps that left you sluggish, or “healthy” rice cakes wrapped in pale, joyless packaging shouting the word skinny. Neither felt good. Cassandra set out to change the game: to create snacks with no trade-off - delicious, satisfying and better for you. And not in boring packs, but in vibrant, hand-illustrated bags designed to look good on you, not just the shelf.

Why POPCORN?

Popcorn was already loved, understood and naturally high in fibre. When Cassandra told her mum, she reminded her of something: the last gift her dad had bought her before he passed away was a popcorn machine. She quit her job and went for it, launching with her friend Ryan. 

Why POPCORN?

Popcorn was already loved, understood and naturally high in fibre. When Cassandra told her mum, she reminded her of something: the last gift her dad had bought her before he passed away was a popcorn machine. She quit her job and went for it, launching with her friend Ryan. 

From a cement mixer TO LONDON FASHION WEEK

The first PROPERCORN batches were made in a refashioned cement mixer, with a car spray paint gun to mist the oil. Google HQ was our first stockist. Six months later, PROPER was front row at London Fashion Week.



Three collections later, you can now find PROPER in every supermarket across the country. We’re now part of PROPER SNACKS - a full house of delicious, better-for-you snacks, designed to make 

you feel as good as they taste.

From a cement mixer TO LONDON FASHION WEEK

The first PROPERCORN batches were made in a refashioned cement mixer, with a car spray paint gun to mist the oil. Google HQ was our first stockist. Six months later, PROPER was front row at London Fashion Week.



Three collections later, you can now find PROPER in every supermarket across the country. We’re now part of PROPER SNACKS - a full house of delicious, better-for-you snacks, designed to make 

you feel as good as they taste.

Snacks that do good, NOT ONLY TASTE GOOD

In 2018, PROPER became the first B Corp-certified snack brand 

in the UK. We believe in putting people, planet and profit on equal footing.


Our parent company, PROPER SNACKS, is now also the largest 

B Corp-certified snacks manufacturer. A milestone that reflects 

our commitment to our team and environment.

Snacks that do good, NOT ONLY TASTE GOOD

In 2018, PROPER became the first B Corp-certified snack brand 

in the UK. We believe in putting people, planet and profit on equal footing.


Our parent company, PROPER SNACKS, is now also the largest 

B Corp-certified snacks manufacturer. A milestone that reflects 

our commitment to our team and environment.

Regenerative CORN

The corn in our Crunch Corn is grown using regenerative practices and principles. Why? Because farming can help solve some of the world’s biggest environmental challenges - from healthier soils, to carbon capture, to water security.

Regenerative CORN

The corn in our Crunch Corn is grown using regenerative practices and principles. Why? Because farming can help solve some of the world’s biggest environmental challenges - from healthier soils, to carbon capture, to water security.

Our IMPACT

We’ve pledged to reach Carbon Net Zero by 2030. Since then, we’ve built our own factory in Nuneaton, giving us more control over how we innovate and reduce our footprint, but it’s also changed the scale of our impact. We’re in the process of evolving our carbon strategy for the future. We have a long way to go. But we’re committed and restless to drive change.



Our IMPACT

We’ve pledged to reach Carbon Net Zero by 2030. Since then, we’ve built our own factory in Nuneaton, giving us more control over how we innovate and reduce our footprint, but it’s also changed the scale of our impact. We’re in the process of evolving our carbon strategy for the future. We have a long way to go. But we’re committed and restless to drive change.