CAMPAIGN
Your fibre (supplement) snack has arrived. It's popcorn.
MAY 2026
The wellness world has hit peak supplement - collagen powders, moon-dusted capsules, you name it. It’s expensive, complicated… and a bit absurd.
Meanwhile, one of the greatest “supplements” for your body has been hiding in plain sight all along.
It’s wholegrain. It’s high in fibre. It’s delicious. It’s popcorn.
𝗢𝗻𝗹𝘆 𝟰% of UK adults get enough fibre.
93% don’t know how much they need.
With our latest campaign, we’re stepping in to close that gap - satirising the over-complicated world of supplements to show that topping up your fibre doesn't need to be a chore (or a pill), it can be enjoying the snack you already love.
CAMPAIGN
Your fibre (supplement) snack has arrived. It's popcorn.
MAY 2026
The wellness world has hit peak supplement - collagen powders, moon-dusted capsules, you name it. It’s expensive, complicated… and a bit absurd.
Meanwhile, one of the greatest “supplements” for your body has been hiding in plain sight all along.
It’s wholegrain. It’s high in fibre. It’s delicious. It’s popcorn.
𝗢𝗻𝗹𝘆 𝟰% of UK adults get enough fibre.
93% don’t know how much they need.
With our latest campaign, we’re stepping in to close that gap - satirising the over-complicated world of supplements to show that topping up your fibre doesn't need to be a chore (or a pill), it can be enjoying the snack you already love.