NEW FLAVOUR

Homage to the fromage.

MARCH 2025

Nine months ago we asked ourselves: what if PROPER did cheese?
Then it became: what if we did ALL the cheese?


After a lot of tastings (gouda vs gruyère, mozzarella debates and yes, wondering if “immature cheddar” exists), the answer is finally here. Two new snacks. Four real cheeses. One very PROPER line-up.


Cheese has officially had the PROPER treatment.
Practice PROPER Snacking.

NEW FLAVOUR

Homage to the fromage.

MARCH 2025

Nine months ago we asked ourselves: what if PROPER did cheese?
Then it became: what if we did ALL the cheese?


After a lot of tastings (gouda vs gruyère, mozzarella debates and yes, wondering if “immature cheddar” exists), the answer is finally here. Two new snacks. Four real cheeses. One very PROPER line-up.


Cheese has officially had the PROPER treatment.
Practice PROPER Snacking.

COPYRIGHT ℗ PROPER 2025